Communication must be based on the company's overarching strategy if the communication activities are to going to contribute efficiently to business development, bottom line and momentum.
Communication must support the business strategy
All corporate communication must, in the best of all worlds, contribute to the realization of the overarching strategy. At the same time, it provides greater credibility, recognizability and impact. The effect is simply multiplied by each communication effort if there is a clear line in the effort. Therefore, a communication strategic appendix to the overall strategy should be designed.
Create a clear line in all communication
For Harbinger Public Relations, your business strategy is front and center. We can help structure your internal and external communications when it comes to launching new direction or position, to consistently repeating the strategic goals and action plans in the implementation, as well as making sure you get the credit for the milestones you have achieved. Always with your corporate reputation as the focal point.
Our other core competencies
At Harbinger, we create strategic and operational communication solutions that strengthen companies' media visibility and corporate reputation both on product, business, and community level. Learn more about how we work here: